Morning Coffee

April 1, 2011 at 09:31 | Posted in biscuits | 7 Comments
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This morning, I needed to get some milk, so popped out to the corner shop just down the road. It’s one of those amazing local shops that seems to have rather random opening times. When it is open you go in and discover they do all sorts of things; they sell funnels and will cook you a fried egg sandwich. Fertiliser is on the shelf next to the baby food. They stock gas masks.

Now, as I’ve mentioned before, such corner shops are a treasure trove of rarely-sighted Arnott’s biscuits, and on this occasion I was not disappointed. Because on the shelf was a packet of Morning Coffee – a variety I have never seen elsewhere. It was immediately apparent, however, that this was no ordinary packet. The packet design was of the old, out-of-date sort. Arnott’s changed away from this design several years ago, so what was this packet doing here? I turned it over to see if it was indeed an ancient relic, long past its sell-by date. But no, it was current, with a sell-by date of March 2011. Well, here was a fascinating anomaly. I of course had to buy it, and rushed home in excitement. Such excitement, in fact, that I forgot to buy the milk, and then had to go back again in order to be able to make tea.

Interestingly, the Morning Coffee variety does not feature on the main Arnott’s website. Is this line being phased out? Have I secured perhaps a packet from the last ever batch of Morning Coffee ever made? And if so, why have they stopped making it?

A little more research revealed that the Morning Coffee can still be found on the ‘Arnott’s Food Service’ website. Hurrah! It’s not completely dead then. Still, it’s omission from the main website, and the outdated pack design are rather worrying, as if it is on a list to be axed. Please don’t do it, Arnott’s! We love your glorious multitudes!

Anyway, for all that, what is it like? Well, it’s a quite thin rectangular biscuit, embossed with what seems to be a representation of the TV test card. It seems a little institutional, like the kind of biscuit you would get at a hospital, probably with a cup of tea served in a green cup and saucer. Perhaps this is the main market for this line, which explains why Arnott’s do not promote it on their consumer website.

It’s made with golden syrup, and it does have a faint syrupy taste. However don’t get too excited; this is a very boring biscuit. On the plus side it dunks into tea very well indeed; I didn’t try it with coffee because the only coffee I like is espresso and it just seems weird to dunk a biscuit into a thimbleful of strong coffee. But with tea it was really quite good.

It’s pretty much par for the course, as these types of plain biscuits go. With a cup of tea I did manage to nosh through half the packet. I’d give these a very creditable four out of ten.

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