Arnott’s Shapes Nacho Cheese

May 5, 2018 at 21:56 | Posted in biscuits | Leave a comment
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In 1985, Coca-Cola changed the recipe for Coke. Before doing this they engaged in endless trials and taste tests, in order to combat sliding sales against their main rival, Pepsi. But it backfired – everyone hated the new taste. Not long after, Coca-cola re-introduced the original recipe again, and sales rocketed – to the point that many people believe the whole thing was a ploy to drive sales.

I sometimes think about this when I look at the Arnott’s Shapes display in the supermarket. Do you remember the Shapes fiasco? A few years ago Arnott’s changed all the Shapes recipes, and everywhere exploded. The reason, you see, was that the new ones were not very nice. The Arnott’s social media team battled manfully on for ages; trying to tell everyone that it was all OK and the new ones were nice really, but in the end all the old flavours were brought back.

So now, when I go into the supermarket, there are acres of Shapes, all of which proudly sport the ‘Original’ tag. The new flavours are nowhere to be seen. Are they even still in production, I wonder? Are Arnott’s now selling more shapes than they were before? And was the whole thing a Machiavellian plot? This is the stuff that keeps me up at night.

But wait, what’s that on the bottom shelf? A lonely pack of New Shapes, with ‘baked in flavour’. It seems Nacho Cheese has survived; a relic of  this ill-thought our experiment. There never was a Nacho Cheese flavour in the old range, so it seems this new one has somehow survived. So I bought some.

So what are they like? Well, they are quite nice and crispy, with plenty of flavour. It’s sort of cheesy tomato flavour; the box mentions ‘Mexican spices’, but to be honest it’s more Bega Tasty with Masterfoods tomato sauce than Manzanillo. They do the job that is required if them – to be a sort of slightly artificial-tasting savoury snack that you can mindlessly eat when doing something else – maybe watching the sport, yakking at a party or even writing a blog. (Yep, I’ve pretty much finished the box already, having opened it just prior to writing the opening words above). I’m going to give them a five out of ten, with a bonus point for being a survivor.

 

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