Bicycle billboard

September 28, 2011 at 20:40 | Posted in bicycles | 1 Comment
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Yesterday, I saw a roving bicycle billboard in the city; I actually saw it twice; once on the way to work, and then again at lunchtime. It wasn’t actually being ridden at lunchtime, just pushed along the pavement, but I did manage to snap a rather grainy pic.

It’s definitely an improvement on those horrific mobile billboards you see on the back of trucks. Frankly, they should be banned – clogging up the roads and burning fossil fuels just to try and get people to consume yet more products they don’t really need. At least bicycle billboards are eco-friendly. I’m all for them clogging up the roads too, actually; getting more slower vehicles onto the streeets is a great way to calm down the traffic, even if it comes at the expense of a few more frazzled drivers. Serve ’em right for driving.

Still, if just does seem a bit, well, dirty. Something as pure and beautiful as a bicycle being used for such grubby commercial ends. Although perhaps it would be acceptable if the advert was for a beautiful bicycle…

Time will tell if these become a fixture in cities all over Australia.



1 Comment »

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  1. These are great, and a very effective way to reach consumers.

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