Tags: Arnott's, biscuit, chocolate, crush, honeycomb, sickly, tim tam
It’s called ‘brand extensibility’. Take the name from a successful product and apply it to something else, and perhaps the halo will rub off (to mix a metaphor). Done well, it makes the brand more powerful and draws in consumers with a wider range of high quality choices. Done badly it turns people away as the brand becomes tarnished by an inferior product.
So how have Arnott’s done with their ‘Tim Tam Crush’ range? The idea seems to be to remove the top biscuit from a Tim Tam, pile more filling on top, embed bits of stuff into it, and then coat it in chocolate.
Personally, I think this is a bad idea from the start. Tim Tams have, by definition, two biscuits forming a sandwich. Something with an unenclosed filling only on the top is not a sandwich in my book, whatever the Danes might say.
Still, I tried to put my prejudices aside to sample the Tim Tam Crush Honeycomb; in which the ‘filling’ (topping?) is mixed with pieces of hokey pokey. They look quite interesting, with the honeycomb bits poking out through the chocolate coating. However, to eat they lack something. They are soft when you bite into them, and there’s just too much sweet sickly stuff. Tim Tams (other than the marvellous dark chocolate varieties) have a tendency to being slightly over-sweet in any case, and this just amplifies that. So what are they lacking? Probably a biscuit on the top, to be honest. Why mess with a winning formula?
So the verdict is that this is not a winner in the brand extensibility stakes. Call ’em something else, Arnott’s, because these rather sickly biscuits are not worthy of being called Tim Tams. I’m going to give these a six out of ten.
Tags: book, jhumpa lahiri, review, short stories, unaccustomed earth
Unaccustomed Earth is made up of eight short stories, each a luminous vignette into how lives and characters are affected by migration from India to the United States. They are beautifully written, and the characters have enormous depth and complexity which makes this very compelling fiction.
Jhumpa Lahiri creates a world that immediately draws you in; with just a few deft sentences a rich tapestry of people, places, motivations and relationships is laid out in exquisite detail. Many of the stories deal with similar themes; of second generation immigrants pulled between the conservatism of their parents and the culture of the wider world, of the sense of displacement that comes from leaving everything, and of struggling to find a place in the world. However, these similarities do not detract from the book, but rather add to it; you come away from the book having explored many different facets of these issues in a way that is enriching and satisfying.
Tags: advocacy, bicycle, culture, cycleway
There is a great article here from by Dave Horton, a sociologist (and committed cyclist) who has been studying the barriers to cycling adoption in the UK.
One of the most interesting points in it for me was that Horton used to be a staunch believer that cyclists should be on the roads, but he changed that view whilst undertaking the research, although he acknowledges that this means giving up some of the things he enjoys about riding a bicycle:
‘We need to move cycling out from its still marginal status as an urban mode of mobility. We need to make cycling ‘normal’, or ‘mainstream’, or ‘irresistible’.
In order to to this we need to build a cycling system to replace the car system which is today dominant. Those of us who currently love cycling must recognise that cycling will change as a result. It’s therefore probably unrealistic to expect us all to embrace the necessary changes enthusiastically.
For example, I love having those high quality cycle routes which currently exist (and we have some good ones in and around my hometown of Lancaster) more-or-less to myself, and I love, too, mixing it with fast-moving motorised traffic when that’s the best means of getting where I want to go. But under a culture of mass cycling, in which almost everyone will feel able to get where they want or need to go by bike, I’ll probably lose both of these experiences’
I think this points to some of the problems with much (although not all) of the bicycle advocacy in Australia. The primary goal of many advocates is to get more people cycling like they do it, rather than recognising that there are actually very few people like them (me!), and that creating a mass cycling culture requires cycling to change.
Some time ago I remember reading a blog by an English guy who had moved to Holland; I think he may have been a bicycle messenger. He found Holland a frustrating place to cycle; too many bikes travelling too slowly on busy cycleways.
When I ride the Radish to work, loaded up with stuff, I love Clover’s cycleways. They are perfect for that slightly ponderous ride, usually with me dressed in jeans. But when I ride the fixie, I often eschew the cycleways, taking a longer way around Hickson Road in order to enjoy getting the legs flying, keeping up with the traffic and working up a sweat.
I guess it’s an interesting question. How would you feel if you had to ride predominantly on cycle-specific infrastructure and were held up by lots of slow cyclists? Is that a price you would be prepared to pay to get 25% of people onto bikes?
Tags: Arnott's, biscuit, tina, wafer, weathergirl
Tina Wafer. I wonder who she is? Perhaps a weathergirl:
‘and now we cross to Tina Wafer to tell us what the weather has in store tomorrow‘
or perhaps an air hostess:
‘and looking after our passengers in the economy cabin today is Tina Wafer‘.
The WhitePages reveals that there are only 18 Australian households with the family name ‘Wafer’, and none of them are ‘T’. However, there are three bone fide Tina Wafers in the US. I’m very tempted to send all three of them a packet of these biscuits. If you’re out there, Tina, do get in touch!
Now, I’m not a big fan of wafers. But I was expecting these to simply be smaller versions of the ‘Triple Wafers‘ previously reviews, perhaps packaged up for small fingers. It seems, however, that they are not. They seem to be lower quality; the cocoa one is less chocolaty, the plain one more sickly and insipid. The pink one tastes the same, but then all pink wafers taste the same pink taste, so that’s no surprise. All a bit disappointing, really. I’d say a three out of ten.
Tags: Arnott's, biscuit, coffee, milk
Just how many biscuits do you need to go with your coffee? We recently looked at the ‘Morning Coffee‘ biscuit, and now the ‘Milk Coffee’. And why is there no ‘Afternoon Tea’ biscuit? These are the things that keep me awake at night.
I actually think that this biscuit is the slightly upmarket version of the ‘Morning Coffee’. This one sports the full Arnott’s livery, and is available from the supermarket, as opposed to the ‘Morning Coffee’ which seems to be aimed at institutions.
And that is exactly how it looks and tastes. Slightly thicker than the Morning Coffee, with a classier scalloped edge, but essentially the same kind of thing. Perhaps a slightly lighter bake, with a more open texture; a slightly richer taste. But we’re talking graduations of a few degrees here, so it’s nothing to get excited about. I gave the Morning Coffee four out of ten, and these deserve the same rating. Or perhaps a 4.1 out of ten…
Tags: Arnott's, biscuit, butternut, butternut snap, chocolate, coatings, flat cap, snap
I sometimes wonder how Arnott’s choose which biscuits to put chocolate on. I imagine there is a ‘coatings department’ up in the rarefied atmosphere on the top floor where skilled biscuiteers gather to discuss whether the Milk Coffee is worthy of a chocolate coating, or if there is a market for an Iced Marie. Each time they meet I imagine the factory going quiet, each worker waiting in anticipatory silence to hear the latest pronouncement. And then the Head of Coatings would come out onto the balcony, and clear his or her throat as the workers crane forward to see. ‘The new biscuit will be…:’ By now you would hear a pin drop, as every man, woman and child in the factory holds their breath – ‘the Chocolate Coated Butternut Snap!’. The factory erupts into roars of approval, flat caps are thrown high into the air, and the workers dance and clasp one another, tears of joy streaming down their faces…
Ahem. Sorry, got a bit carried away there. Still, the idea of putting a chocolate coating on the Butternut Snap is no doubt a good one. It all goes together quite harmoniously with the topping adding chocolatey richness to the biscuit without overpowering the flavour of the original.
I’d give these nine out of ten. Definitely a good one to pull out when you have guests.