Something wrong with this ad…January 16, 2013 at 19:52 | Posted in bicycles | 4 Comments
Tags: anzac bridge, bicycle, bike, billboard, car advert, commute, commuting, cycling, kia
On my way home every night, I ride over Anzac Bridge. Dominating the view to the north-west is a massive cement silo, where the tonnes of cement offloaded from container ships is stored before being loaded into trucks. Atop the silo is perhaps the largest and highest-profile advertising billboard in Sydney. On the way home the other night I saw that it had changed. However, it seems that some mistakes had been made. The advert seemed to either be for the wrong product, or have the wrong slogan attached.
In the spirit of constructive criticism, could I suggest the two possible fixes for the problem?
Fix 2, change the slogan: